We never think about the record company, we never think about friends or fans, we never think about radio. Stuart is kind of an unsung hero and a truly incredible talent! As Cottonbelly, Stuart released the dub/electronic album,X Amounts Of Niceness(2010) and produced remixes for artists: Janet Jackson, Gregory Isaacs, and The Isley Brothers. Stuart: Almost like watching a theater production or an opera or something where you can just completely change the stage. Were you aware then that your family was different? Days. Do you remember the first time you played live? , the singers debut, which turns 25 this week; Maxwell is honoring the birthday with a reissue and a performance at the NAACP Image Awards. Over the five years he has been with the company, its has seen fantastic growth and its marketing revenue has tripled. Back in the day, marketing was about positioning things so they seemed better than they really were, says Matthewman. Theres one that we found out about. I think if we tried to a hip-hop track or a pop track or an R&B track or whatever it was, it would sound forced. He says, That often led to people fudging results or trying to put gloss on campaigns where they probably could have taken learnings out of things where they didnt work or try to understand why they didnt work, instead.. I would have asked JAY Z to rap on Soldier Of Love in 2010. Thank you Eric. We want to hear it. I think the history is we got kind of the nod of approval from various hip-hop luminaries and R&B stars. The record label found the idea of starting an album in this way baffling. Teaming with bassist Paul S. Denman and keyboardist Andrew Hale, they formed the band Sade. But we were accepted and there were no problems, no questions or conflicts because we were different. Well, apart from putting a calendar in place to manage multiple public holidays happening all over the world, he knows that the answer lies in working collaboratively. So, however long it takes; sometimes the songs come really quickly, they just fall into place. ' (No.) I mean its amazing going towe played in South America that we hadnt done before. Interview: Sade Michael A. Gonzales reaches into his archives for an interview with the singer from 1992 In the fall of 1992, I received a call from the Epic Records press department in New York City. And if more people take responsibility the blame game goes away.. He knows that if its easier for them to use it and understand it, the brand gets used properly more often, and. The company. So, that got me interested and I started collecting albums. And the thing about the way that we write music, the way that we do our songsis that we never set it up like, Oh we should do a ballad now or we need another up-tempo song or we should do this or that. Sade: Well, my passion for music has never waned. And they dont even speak English! L+T: Is there anything you would change about your career? Its not an incredibly professional way of working, the way that we work, so its always going to come out a little quirky. is dashing and assured, its creator was profoundly ambivalent about his place in the music industry at the time. Risk takers with an appetite for the unknown." You will receive an email confirmation for the Life + Times newsletter shortly. Its just whatever we feel like. Its quite a responsibility. Teaming with bandmate Paul S. Denman and keyboardist Andrew Hale, they formed the band Sade. Maxwell enlisted other pros with enviable track records as well: David Gamson, a former member of, is springy and suave. I also liked the heavier stuff as well, like Gil Scott-Heron. There are the fans of course, the always organic no-formula formula, and how a little Drake goes a long way to brighten Sades day. How long does that formulation of ideas take? You know were open for anything. Stuart has been with Sade since before they were signed - playing guitar, playing sax and co-writing many of the biggest hits in their 50+ million album selling career. He just wears like latex dresses and hell film himself getting ready for the concert like putting on these dresses at home and then kind of films himself arriving at the concert and then hell film himself at the concert. In the years since Urban Hang Suite was released, its frequently been name-checked, along with DAngelos Brown Sugar (1995) and Erykah Badus Baduizm (1997), as a foundational album for the neo-soul movement. Sometimes the best songs come out when you discuss them less and just let them happen. ' Matthewman recalls. Its like musical recycling. Stuart is also a member of Sweetback, and was one half of Twin Danger. You have this guitar kind of squeaky sound, and it was also a little bit more country than what weve done, it wasnt kind of necessarily R&B. He says, Its important to distil your message down to something that relates back to your companys purpose, translates across different markets and is the core of what you do, but allows the nuance to be added in specific markets. How does he do that? The band features instrumental songs and songs with guest vocalists. Stuart Matthewman, also known as Cottonbelly, is an accomplished writer, composer, producer, and of course, Sade's right-hand man; playing saxophone and guitar alongside her since their band, Sade's inception in 1983, releasing ten albums and collecting four Grammy awards along the way. Seconds. I know theyre out there but are there any that are kind of over the top? Required fields are marked *. I wasnt so sure that I really wanted to be in the front. The second half of Urban Hang Suite is more subdued, a series of Quiet Storm ballads. Can you talk a little about you and the band working on this album after not being in the studio for a few years? Sade: Yesterday I was in my car. I speak with Matthewmanabout international marketing, how he defines success and what he wishes hed learned earlier. ', Maxwell follows that intro with four gently danceable cuts, including the Ware co-write Sumthin Sumthin' originally titled Hot Chocolate, the track has the albums most aggressive bass line, whipping and wriggling and popping and the single Ascension (Dont Ever Wonder), co-written by Shur and originally titled XXX.. It doesnt matter. Its great. I was like, Its amazing, but it sounds like its already done. She likes to put out art. Yeah, I have a little notebook, but Im always losing it as well; mislaying it. She is best known as front woman for haze-pop band Beast Patrol, noted "Band to Watch" by Rolling Stone, and the band Twin Danger, described by Jazziz magazine as "the brainchild of vocalist-pianist-guitarist Vanessa Bley and saxophonist-guitarist Stuart Mathewman, is . Privacy Policy. ', Maxwell follows that intro with four gently danceable cuts, including the Ware co-write Sumthin Sumthin' originally titled Hot Chocolate, the track has, the albums most aggressive bass line, whipping and wriggling and popping and the single Ascension (Dont Ever Wonder), co-written by Shur and originally titled XXX., Ascension sold more than a million copies, and its not hard to understand its allure: Theres the gliding economy of the groove, which seems to walk on water; the reckless falsetto run from Maxwell that opens the song; the strangely sticky lyrical construction of the hook, which swings from questioning to emphatic (Shouldnt I realize/Youre the highest of high/If you dont know, then Ill say it/So dont ever wonder); the subtle tumble of drums that precedes the chorus every so often. The early-Nineties airwaves were packed with fusions of rap and R&B: the whiplash-inducing pleasures of New Jack Swing, followed by sample-driven hip-hop soul, which made cross-genre collaborations commonplace. In that I could just hum something to him and, though it could seem like a really shoddy idea, he would somehow immediately just play the right chords that would make it sound like something really special. Sade: They are getting younger and older. Weve managed to get that right. The lead A&R was like, Whats the deal with the instrumental? [6] In an interview with Pete Lewis for Blues and Soul print magazine, issue 1098, Paloma Faith discusses working with songwriters: "another person I really clicked with was Stuart Matthewman, who is Sade's co-writer. He is the assistant editor. But he believes that his bosses back then would have been supportive of the lessons that working for a software company has taught him now: to fail fast and fix problems, if only hed been more open to making mistakes and learning from them. But it just didnt work. I know I dont get angry with anyone except myself, really. Stuart Matthewman: We knew that we were going to have to play a lot of the old songs but we didnt want to make it into like a Greatest Hits Tour or anything like that. Something will come over me and Ill suddenly realize I hadnt seen it lately. Its not that the song makes you feel sad, the sadness is already there. Stuart has been with Sade since before they were signed - playing guitar, playing sax and co-writing. The record label found the idea of starting an album in this way baffling. Your email address will not be published. While Whenever Wherever Whatever is another demonstration of Maxwells dexterity in the upper register, Suitelady (The Proposal Jam) has more hoarse bite, along with a rhythmic slink not unlike what Prince was, was released, its frequently been name-checked, along with, (1997), as a foundational album for the neo-soul movement. If someone tries to say, It wasnt my fault, call that out. And thats why we decided to have a completely empty stage. Stuart Matthewman: We knew that we were going to have to play a lot of the old songs but we didn't want to make it into like a Greatest Hits Tour or anything like that. Today, I might look after demand gen but it doesnt mean that the person looking after content, social, digital marketing dont have input. He is the father of Clay Matthewman and two magical white cats, Chet and Billie. I love what punk did for the music industry, particularly since it gave everybody different ideas of what the music business could be. As an international marketer, Matthewman works with a team around the world who need to collaborate closely but also be able to work independently to produce marketing campaigns that make sense for their local market. But, individually, as far as people are concerned, Im an optimist, because I believe theres a lot of good in people. ' Maxwell recalls. Were a lot of things, but when youre singing, when youre presenting yourself, you dont give everything away. But we had no idea if people were going to get it or not. Years ago, I think it was when By Your Side, the song came out, and big posters were stuck around New York. And obviously over the years our tastes have grown and we just try different things. "Lost" and "Listen Hear" from blackSUMMERS'night, "Taste My Own Tears" & "It's the Not Knowing" from A Perfect Contradiction, "Downdeep: Hula," "Know These Things: Shouldn't You" & "Gravity: Pushing to Pull" from Embrya, "Lonely's the Only Company (I & II)," "Welcome" & "Whenever, Wherever, Whatever" from Urban Hang Suite, "Tonight Is the Night" Stuart Matthewman Remix. Honestly, were a little bit amateur in the studio, the way we work. Then, when they decide to buy, youre in the mix because youve assisted them with taking that journey.. Stuart: No! For more information, please see our Matthewman reflects that as a young marketer he was very afraid of making a mistake or a campaign not working. We like the same kinds of music, blues and soul. [3] Matthewman co-produced, co-wrote, and played saxophone and guitar on Maxwell's albums: Maxwell's Urban Hang Suite (Columbia, 1996),[4] Embrya (Columbia, 1998), Now (Columbia, 2001) and blackSUMMERS'night (Columbia, 2016). Matthewman can be heard on saxophone, guitar, keyboards, and programming. After coming back to marketing a few years later, he's now looking after a team of marketers for a global software company founded in Australia in 1988 with offices in Sydney, Denver, Washington, London, Dusseldorf and Singapore. Married to Michele Matthewman (19902018), they had a son, Clay Matthewman. I tended not to venture into the stuff that I didnt understand. L+T: How do you feel working with Hip-Hop artists or being sampled by them affected your music/career? Not everything is going to work., He uses this approach with his team. A guy from the record company came in and said, Its really beautiful, have you got drums coming in? ' Not long after, Karl Van Den Bossche, a percussionist who also worked with Sade, came through New York to do sessions with the young man behind the demo: A then-unknown Brooklyn native named, The two men ended up working together on multiple tracks that appeared on. and our Updated today Mix - Tonight Is the Night (If I Had You) (Stuart Matthewman) Sade, Sade Adu, The Isley Brothers, and more Mix - The Isley Brothers The Isley Brothers, Bobby Womack, The O'Jays,. By Michael A. Gonzales on July 17, 2015, Interview: Wen on Forgotten Female Grime MCs and Gothic Architecture, Dancehalls Assassin on Maintaining the Genres Resurgence in Mainstream Sounds. But, Cherish the Day, I know if I heard it on the radio I would say, God, this is good. Sure, not in the conventional sense, but the elusive artist has remained a name drop by the rap connoisseurs for ages now. Im sure a lot of people hate me because of that, theyre like, Yeah, that bitch, Sade, I hate her. [laughs]. And this time, you know like our fans have grown with us. Yeahyeah. I wish I could take it out on other people. You have to deliver, even if youre not ready for it. Its heavy, just the whole experience. Twenty-five years after his debut, the singer-songwriter-producer and key collaborators look back on an album that proved R&B tradition could still thrive in a hip-hop world. How do you help a global marketing team manage that? I had an older brother who was always very protective of me. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Its hardly surprising that Matthewman was instrumental in setting up the first IR webinars that attracted 400 to 500 delegates: webinars that were so successful that Microsoft asked to join and co-present with IR. We wanted to make sure that we really covered songs that weren't expected as well for us to do. Stuart is also a member of bands, Sweetback and Twin Danger. http://traffic.libsyn.com/podsodcast/2015-08-18T17_13_14-07_00.mp3, Follow THE PODS & SODS NETWORK on WordPress.com. Their self-titled album was released on Decca/Universal in 2015. You cant run around and change it once its on vinyl. If you disable this cookie, we will not be able to save your preferences. Stuart Colin Matthewman (born 18 August 1960), also known as Cottonbelly, is an English songwriter, record producer and musician. And also, if we leave it ten years, well never be able to get up on the side of the stage anymore. And it just seemed like the right song to lead with on that album [Lovers Rock], to go with first. I wasnt someone who had a lot of music around me when I was a child, really. So the way that we did that instead of just playing the songs we really wanted to do it visually so we wanted every song or every couple of songs to have its own visual theme. So glad I found this. I wanted the cover to not be my face, Maxwell says. That and we all listen to a lot of music. You are awesome!!! Being truly fulfilled in what youre doing, and enjoying it, is important.. 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After coming back to marketing a few years later, hes now looking after a team of marketers for a global software company founded in Australia in 1988 with offices in Sydney, Denver, Washington, London, Dusseldorf and Singapore. Working with Paloma Faith on her third studio album, Stuart Matthewman co-wrote two songs on her album A Perfect Contradiction released March 2014. We were forever butting heads., Now he does things differently. We dont always agree, but I always get my way. In 2014 Twin Danger signed to Decca Classics/Universal records and released[7] their eponymously titled album in spring 2015. No, no. Or, slightly later, when I was 14 or 15 I started listening to Billie Holiday and Miles Davis; Kind of Blue and Sketches of Spain. His influences include Jr. Walker, King Curtis, Art Pepper, Gato Barbieri, Ernie Isley, Johnny "Guitar" Watson, Wah Wah Watson, Issac Hayes, Bill Withers, Lee Perry, and Gustav Mahler. I speak with Matthewman, Introducing flexibility from people on how they use the brand. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. I guess on a big scale, Im a bit of a pessimist when I look at the world economically, where we are at this stage and how unbalanced everything is. Stuart: Well we have very odd ones. The things that most depress you are often the things that you write about. But we pretty much approached the album in the way that we always do. I was like, Its amazing, but it sounds like its already done. When were happy, then well let everyone else hear it., Like his comment in a previous interview with Rated R&B, It might sound funny but we write and do music to please ourselves and just hope that [we] have good taste and other people will like it.. I was pretty much one of the lads, but I was an old soul even when I was a child. You know we just do what we do and hope that people like it. You cant craft a message in Australia that will resonate all around the world., Matthewman understands the pain of working for US-based companies where head office would come up with a plan, give it to the Australian team, and it just wouldnt fly. mark into a region where Brown Sugar never went, and that Baduizm only flirted with. But today in the B2B space its more about educating people. . Stuart is an avid cyclist, training and racing with New York race team, RBNY Racing. L+T: Amazing! L+T: Have you noticed a change in your audience over time? She did, however, tease us with an original song (Flowers in the Universe) contribution to Disneys A Wrinkle in Time soundtrack. Yeah. Yes, I have. During his teens, he picked up sax and began playing guitar. He has composed the soundtracks for the movies: Twin Falls Idaho, Jackpot, Northfork, The Double (short subject), The Astronaut Farmer and Life Support. [1] With Sade Adu, Paul S. Denman, and Andrew Hale, he gained worldwide fame as the guitarist/saxophonist of the band Sade. As an international marketer, Matthewman works with a team around the world who need to collaborate closely but also be able to work independently to produce marketing campaigns that make sense for their local market. We have no rules in the studio so anyone is, you know, always open to try anything. L+T: Have you encountered any crazed Sade fans? Nobody knows all the answers. The greats Donny Hathaway, Marvin Gaye and Sly Stone. I do think you should think about the fans but hopefully our fans will grow with us. Others you have to manipulate to get what you want out of them so they can say what you want them to say. What changes were they? That was very much Sophie [Muller] and Sade together. I was pretty much one of the lads, but I was an old soul even when I was a child. Sades longtime collaborator and famed British musician Stuart Matthewman who is an original member of the band exclusively tells Rated R&B, Were working on a new album., Matthewman says Sade and their creative team currently have a bunch of songs, that eager fans will hear once theyre satisfied with the final product. Stuart: Yeah thats because its ourselves as well. , produces software that helps large enterprises monitor, manage and troubleshoot their critical networks and systems. Well, first of all its good that we stopped and didnt try to make another one off the back of the previous album. As Matthewman puts it, When you live and work somewhere, you understand the nuances between the people in different cities and states. Chipboard we called it. Ive never been so nervous in my life. Recently, Stuart teamed up with singer-songwriter and multi-instrumentalist Vanessa Bley, daughter of Jazz legend Paul Bley, to form the band,Twin Danger, resultingina unique sound described as "The love child of heroin jazz and seductive darkness. Maxwell's Waiting Game: R&B Hitmaker Talks Loyalty, Longevity Matthewman says Sades label home, Epic Records, respects her artistry and doesnt pressure the release of new music. re-igniting peoples passion, internally, for the brand, and the role employees play in making sure that the brand values are presented outwardly and consistently. You dont have all the answers. I know that sounds a bit odd. At that time, not many girls bought records; they were just listening to the same records as their boyfriends. Like most of the young men Id known in the 80s from soul boys to b-boys Id fallen in love with Sade upon the release of her multiplatinum first album Diamond Life in 1984. Of course, I replied, her pretty face and haunting voice drifting through my mind. Everything changed around. with the demo that entranced Matthewman, Til the Cops Come Knockin, which had originally been written by Hod David with a bass line that reminded the singer of Motown great James Jamerson. No, I wouldnt say that, but Im not a real jazz buff. Then we feel were completely cut off and we could just get on with doing what we do. When were going back into the studio, I dont know. I had these stiletto heels on and when I walked up to the microphone, my shoe got stuck in one of the planks. L+T: Do you think that that preserves the organic quality of the music? And thats partly why Stuart and I gathered these insights, and are sharing them with you, readers: because we believe that success comes from learning and sharing. Not everything will be perfect. ' Not long after, Karl Van Den Bossche, a percussionist who also worked with Sade, came through New York to do sessions with the young man behind the demo: A then-unknown Brooklyn native named Maxwell. Indeed, the world was waiting. Using the pseudonym Cottonbelly, Stuart released the dub/electronic album, X Amounts of Niceness in 2010 [1] and produced remixes for artists. Maxwell assembled an unusual group of musicians: not just Matthewman, who recalls that the singer was very enamored with the Sade album Love Deluxe at the time, but also Leon Ware the singer-songwriter-producer, who, in one of the most outrageous acts of generosity in music history, donated a planned 1975 solo album to Marvin Gaye, resulting in the singers I Want You LP and Wah Wah Watson, a guitarist whose rsum included Gayes Lets Get It On and Michael Jacksons Off the Wall. ', Those were just a few elements of what the singer describes as a smorgasbord of cultures flowing into Urban Hang Suite. L+T: What still keeps you so passionate about making music? Stuart Matthewman, also known as Cottonbelly, is an accomplished writer, composer, producer, and of course, Sade's right-hand man; playing saxophone and guitar alongside her since their band. For all intents and purposes, they thought the industry was done with them. I hate that Im so hard on myself, really. When did you first became interested in music and thought it was something that you could do professionally? It was the epitome of the English village; our family was accepted really well. When I asked Matthewman what he would do differently in marketing if he could do things over again, the answer lay in not underestimating the importance of branding, a failing he has been working to rectify over the last six to eight months. Its gotten to the point now that I actually like performing. We carry a pipeline and a revenue target. It once its on vinyl like it hard on myself, really opera or something where you just... 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